MUCH ADO ABOUT AI · CHARLOTTE, NC

AI Is Not the Strategy.
Better Business Thinking Comes First.

Three practitioners, one room and a practical question: how can small businesses use AI without surrendering judgment, privacy or the knowledge that makes them valuable?

Charlotte Latin American Chamber of Commerce logo
Marcela Shine with the Much Ado About AI presenters
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Ready, Plan, Grow! logo
EVENT SPONSOR

Ready, Plan, Grow!

Ready, Plan, Grow! helps small-business owners identify what is stalling growth and build practical systems across strategy, numbers, operations and marketing—using AI without giving up ownership or control.

WHY THIS MATTERS

The tool is not the strategy. Better business thinking is.

AI can produce an answer in seconds. The harder work is deciding what the tool should know, what information should remain private and when a person must challenge the result. Much Ado About AI brought Charlotte business owners together to move beyond prompts and focus on those decisions.

Much Ado About AI presentation at the Charlotte Latin American Chamber of Commerce
THE CENTRAL IDEA

Useful AI begins before the prompt.

Experts representing Ready, Plan, Grow!, TechByPro and Link Foundation explored how small organizations can use AI without losing judgment, authenticity or control of their information.

The emphasis was simple: start with the business problem, give the tool the right context and keep a human responsible for the result.

THE SOURCE

Meet the voices behind the conversation.

Three perspectives grounded in real work: small-business systems, digital transformation and community access to technology.

Marcela Shine speaking at Much Ado About AI

01

Marcela Shine

Co-Founder · Ready, Plan, Grow!

Marcela helps small-business owners turn AI, marketing and operations into systems they can actually use. Through client work, workshops and office hours, her team builds practical capability—not dependence.

Jose D. Lara speaking at Much Ado About AI

02

Jose D. Lara

Founder · TechByPro

A three-time founder, board member and digital-transformation consultant, Jose helps organizations turn strategy into execution by aligning people, processes and technology.

Pedro Cordido speaking at Much Ado About AI

03

Pedro Cordido

Executive Board Member · Link Foundation

Pedro expands access to technology and digital education in the Latino community. His perspective combines hands-on exploration of emerging technology with experience in public relations, strategic planning and marketing.

Marcela Shine guiding the Much Ado About AI event
THE FULL PRESENTATION

Start with the complete conversation.

Hear the complete presentation—from context and hallucinations to privacy, tool selection, reusable knowledge and the role of human judgment.

WHAT YOU’LL TAKE AWAY

Three principles to carry into the next decision.

01

Context before prompts

AI cannot consistently support a business it does not understand.

02

Verify the output

Confidence is not accuracy. Human review remains part of the job.

03

Protect what matters

Your processes, client information and institutional knowledge are valuable assets.

QUESTIONS THIS CONVERSATION ANSWERS

The decisions behind useful, responsible AI.

These are the questions small-business owners must answer before a tool becomes part of the way their company operates.

Why does AI need business context?

Because a generic tool cannot consistently reflect your customers, standards, processes or priorities without being given reliable source material.

Why does AI hallucinate?

It predicts plausible language rather than independently verifying truth. Better context and human review reduce—but do not eliminate—the risk.

Which AI platform should a business choose?

The platform should follow the work. Compare tools against the actual task, data requirements, workflow and desired outcome.

What information should remain private?

Client data, proprietary processes and institutional knowledge require deliberate safeguards before they are shared with any public system.

How can teams make AI more consistent?

Document voice, standards, workflows and reusable instructions so the tool is working from an approved operating context.

Where does human judgment still matter?

Everywhere consequences matter: accuracy, ethics, relationships, strategy and the final decision to publish or act.

IDEAS WORTH SHARING

Four short lessons—presented vertically.

Focused moments from the presentation, formatted for quick viewing and sharing from any device.

QUICK TAKEAWAY 01

Context Beats the Perfect Prompt

QUICK TAKEAWAY 02

Why AI Hallucinates

QUICK TAKEAWAY 03

Choose the Tool That Fits the Work

QUICK TAKEAWAY 04

Turn Repeated Work Into a Reusable Skill

FROM THE ROOM

Where the ideas met real business questions.

The breakout sessions moved from general AI advice into the questions business owners face while actually using these tools.

Business owners discussing AI during a breakout session
BREAKOUT CONVERSATION 01

Small Businesses Are Giving AI Their Most Valuable Asset: Data

A candid conversation about data privacy, public AI tools and the questions owners should ask before sharing sensitive business information.

Marcela Shine leading an AI content breakout conversation
BREAKOUT CONVERSATION 02

Stop Letting AI Sound Like AI: Build a Content Rulebook

Marcela leads a practical discussion about documenting your voice, standards and brand rules so AI-assisted content still sounds like you.

COMMUNITY CONNECTION
Marcela Shine interviewing Marta Tataje at the Charlotte Latin American Chamber of Commerce

A Chamber connecting technology, business and community.

Marcela Shine sits down with Marta Tataje, Board Chair and CEO of the Charlotte Latin American Chamber of Commerce, to discuss the Chamber’s role as a trusted resource and the launch of the inaugural Culinary Latin Trail Hispanic Restaurant Week.

INTERVIEW HIGHLIGHTS

A Chamber Built to Connect and Advocate

Introducing Charlotte’s Culinary Latin Trail

THE BIGGER STORY

AI becomes valuable when it understands the work.

Small businesses do not need more disconnected AI experiments. They need clear processes, trusted source material, responsible data practices and a human owner for the result.

The most important lesson from Much Ado About AI is not about a particular platform. It is that useful technology begins with documented knowledge and better business decisions. The prompt is only the final instruction—not the strategy.

Captured at the Charlotte Latin American Chamber of Commerce and produced by QC Amplified.

READ OR SEARCH THE FULL TRANSCRIPT

Return to the complete presentation whenever you need it.

The transcript preserves the complete discussion for reference, accessibility and deeper exploration.

Open the full presentation transcript
00:00:00:02 - 00:00:09:24 Unknown to first warn you that we are not going through a bunch of slides to teach you a bunch of stuff that we agreed you can go get from the source. 00:00:09:25 - 00:00:38:17 Unknown Claude Google. They have incredible workshops on how to use the tools and what they're about, and they do the best job out there. Most of them are free. And please do not overpay for the basic classes. I see people I just got, I was telling the guys I got an email for a $2,500 workshop on how to use AI, so please be careful. 00:00:38:19 - 00:01:01:28 Unknown Ask us. This is why we're here for you. Ask us before you pay so that it may be worthwhile. All right. Maybe building agents or a certification. But just make sure you're double checking before you're spending your hard earned money. So we heard from Martha today. Our plan is to make this an open workshop there. I'll talk about that in a second. 00:01:02:00 - 00:01:24:22 Unknown We'll introduce our speakers, and then we're just going to go through a quick AI review. I think there's some experts in the room. So blurt out anything you want to argue with me about, because we all have different points of view on some of this. Okay, so this is not a fact. This is my opinion. And we all have very different points of view on this. 00:01:24:22 - 00:01:47:08 Unknown But that's the beauty of technology and AI, right? You have to adapt it to what you need. And that's one of the things we'll talk about. So first let me introduce these incredible human beings. I'm just going to ask them to stand this way and by me, because I've got this little microphone clip to me. Good will. Good morning guys. 00:01:47:08 - 00:02:09:29 Unknown Thank you for being here this morning. We're looking forward to have a great conversation about AI. Different strategies that we can utilize to maximize your free subscriptions. And we'll have a conversation about that later. My name is Jose. I'm the founder and CEO of tech Red Pearl. And what we do I take my pro is we help companies navigate to their digital transformation journeys. 00:02:10:01 - 00:02:44:26 Unknown Thank you. Becca. Okay. Hi, everybody. My name is Pedro. I'm part of Link Foundation, a nonprofit organization that helps Latina community to bridge gaps with technology. We are we are all art in this incredible world that we are starting to live in. So my advice be inspired with what we can do nowadays. Thank you. And I am the CEO and Co-Founder of Ready, Plan, Grow!. 00:02:44:27 - 00:03:02:18 Unknown We are a small business community where we have open office hours so that you can come ask us questions about how to run your business, two sides, core operations and marketing. So if you have any questions and want to just brainstorm with us, come on in. I'll give you a link at the end and then come learn more about what we're doing. 00:03:02:18 - 00:03:26:17 Unknown So moving on to how we're going to work post-it notes on your table. As we're going through this quick backgrounder, ideas are going to come into here. I've been meaning to ask about that. You know what? I don't agree with her on that. I'm going to go. So we're going to review anything that pops into your head. After we go through these slides, they're really there just to spur your thinking and wake you up. 00:03:26:17 - 00:03:45:07 Unknown If you haven't had a coffee. Get on it. Right. So the idea is, what have I been wanting to talk to experts about, think about, get ideas on, and then the three of us are going to kind of pick and choose which areas we want to focus with you on based on your post-it notes. And then we'll do breakout sessions. 00:03:45:07 - 00:04:04:10 Unknown This is meant to be an open learning conversation. We're not talking at you. We're talking with you. That's it. So to that end, I'm going to jump in and see. Did you want to do microphones handheld for them in case they want to argue with me? 00:04:04:12 - 00:04:36:03 Unknown Okay. So first and foremost everybody wants when when AI came out the prompt, the prompt, the prompt. What's the right prompt. I hate that I'm about context because it's you, the human in the loop, as we like to say, that's bringing the idea or the concept that you want AI to facilitate to the table. And so for those of you when I say context as a word, does everybody understand what I'm talking about? 00:04:36:05 - 00:05:04:02 Unknown All right. So we've talked about what most of us do is give AI context. We each have frameworks. We each have ways that we work. And you have your business knowledge in your head. One of the things that I certainly see most on the operational side is people don't document their standard operating procedures or their brand. And so when they go to AI, they're repeating themselves a lot. 00:05:04:05 - 00:05:32:24 Unknown You're never going to get consistent answers if you don't feed it the right context. So for those of you that have not set up your AI to permanently or semi-permanently as permanent as they can be to set up the right context for it, that's a big, big takeaway that you should all have today. So if that's something that you do not know how to do, how to set up the rules, how to make sure that you get less AI hallucination, which I think I have a slide on. 00:05:32:25 - 00:05:50:02 Unknown Then those are the things, right? But these are some of the things I don't know if you guys have other background contexts that you feed AI, but these are some of the ones that I insist on when I'm working with small business owners. Like, does they know what you sell, who your ideal customer profile is? What are your prices? 00:05:50:03 - 00:06:13:29 Unknown Like what if you want to challenge AI on how you're pricing something? What was the thinking behind that? Any others that you guys want to throw in that you think is important? Besides the one we threw a parody? I think those are the key ones. So this is really important. If you're skipping this, you're you're wasting time. But I would suggest instead of having that knowledge, none of maybe some. 00:06:14:00 - 00:06:33:15 Unknown There is someone that doesn't have the right answers, but you can use AI to ask it and then make make it ask you what are the key points that you have to store on the on your data? So that way the elucidation reduces a little bit a little bit. I put your tip in there. I got you on that one. 00:06:33:16 - 00:07:01:05 Unknown Yes I love that tip that you gave us. And so I made sure I love this AI loves making you think you're smart. You can find AI illumination, please. Like just like not just in the context, but like more like a definition. Like a in your words. Like just. I'm fine. Do you want to take that one? Okay, so. 00:07:01:07 - 00:07:29:25 Unknown There is an amount of information. Remember is a huge amount of information that is getting together to give you a response. So sometimes the information is not complete. So the system feels secure to tell you this is right. And it is trained to give you the idea that you are smart and you are always right. So it's going for your bias. 00:07:29:25 - 00:07:51:06 Unknown Kind of like confirmation step like instead of like looking for the real answer. It's like like finding the way to make you feel like you have the answer, but not necessarily the actual fact or bridging the gap. Like it will actually try to bridge a gap in the information in spring. So my most frustrating I'll tell you horror stories. 00:07:51:07 - 00:08:18:10 Unknown I'll read something and I'm like, where'd you get that statistic from? Oh, you're right, that's not a statistic you gave me. I estimated it based on. And I'm like, so one of my hard rules in my context is you never give me a statistic without a link to proof. So that's a great example of how you can remove hallucination by giving it a context rule that says, you're not allowed to do that. 00:08:18:11 - 00:08:45:00 Unknown Ask me if you don't know something. Ask me. Interview me. Okay. Thank you. Something I'd like to add. This is working. Okay. Sure. Okay. So. So you talked about context, which I think is extremely important for us to be able to leverage this technology properly. What I suggest to some of our clients is, you know, how do you guys say, for example, you're looking for a job, right? 00:08:45:02 - 00:09:05:25 Unknown So what do you do? You work on your resume and then you'll this your experience on the kind of things that you can do on your certifications and your background and all of these different things. So when you apply for a job, that person has the proper background to understand what can make to the table. Right. So some of the things that you can do with AI is just build a profile for your company. 00:09:05:26 - 00:09:21:23 Unknown Take some time and build a profile of what you're trying to. Here's what I'm doing. I've been doing this for ten years. These are my customers. These are the poems that I'm having. These are the kind of things that I want to do next couple of years, and then you tell it. Use that context primarily for me to ask. 00:09:22:01 - 00:09:48:09 Unknown Ask me questions about that particular background and understand that this is where I am. If you don't tell it with, the component is going to go out in the world is going to pick random information, and it's going to bring those things out of context. The problem as well with AI is when you ask the questions is going out there and as the name implies, is but it can I get artificial intelligence right? 00:09:48:11 - 00:10:05:04 Unknown It's it does great at creating stuff, making up stuff. So context is very, very important. And I do want to mention, I think we might not make sure that we emphasize this, the profile of your company, the profile of the projects, and keep on telling it that you want to have those questions within the context of it. Right. 00:10:05:06 - 00:10:36:16 Unknown Great, great. Thank you. Just add one thing. Yeah, please. I'm a developer, so that's my viewpoint. One of the challenges that many people have, I think with AI and this nation is misunderstanding the databases that are involved. Right. And so if you just throw a question and you don't know what database, it's access. That's why the contents, if you're using it internally, you control the databases. 00:10:36:17 - 00:11:04:26 Unknown You are saying use this, use this information. Right. So your likelihood of that these types of things don't happen. But the flip is we're all in a great position because we are all subject matter experts in our field, able to evaluate what it is that's being presented to us. Now, as younger, more inexperienced people try to interpret that information, that's the problem, that that's the rise. 00:11:04:26 - 00:11:28:14 Unknown But it's all about that. Great great, great. Okay, so this is where I love having arguments and conversations around which tools for what. So through the four up here that I mostly use myself and that we've talked about. 00:11:28:16 - 00:11:53:12 Unknown I would say that 90% of the people I'm talking to are still mostly on GPT ChatGPT. Claude continues to build its reputation. And I think as people realize that they want to invest, meaning pay. Claude is a great tool that I think is worth an investment in. I will hand over the conversation to you everybody in a second. 00:11:53:13 - 00:11:59:23 Unknown So for us. 00:11:59:26 - 00:12:36:21 Unknown So has had some kick ass upgrades recently, particularly for me, the image generation has been such an improvement in my own workflow. But beyond that, the biggest thing I want you all to take away with is all of them use tokens and I have a slide on that. So when you think about which AI you want to use for what, understand that talking to it or having a conversation with it, which I love doing in GPT, I'm not kidding. 00:12:36:21 - 00:12:55:04 Unknown I'm in the shower talking to her. I'm in the car brainstorming because it's not eating heavy token usage where if I'm in Claude, I it's like I protect my tokens as much as I can because I use Claude to work to actually do things for me. So as. 00:12:55:06 - 00:13:27:15 Unknown You're thinking through this class, I want you to think about the activity that you're doing within your business and understand that some activity is heavier in token usage than others. So AI has a gas tank, and depending on how heavy your usage is, you're depleting it. So be really thoughtful about how you're planning that usage. Because when I first started my business and I jumped into clod, oh, I would run out of tokens, I was like, yes, let's do this, let's do that. 00:13:27:15 - 00:13:47:14 Unknown And I'd be out by the end of the day or in a couple hours I'll pay extra. Right. So you want to be careful as a small business owner and understanding how that gas tank runs and what pulls from it. I don't know if you guys have some tricks around each of these that we want to discuss before we start kind of separating into groups. 00:13:47:16 - 00:14:28:12 Unknown Any comments on these guys? So basically tokens are the annoying part of AI. On the early days. Gemini with Google, anti-gravity or ChatGPT was almost unlimited and that was the beauty of the early ages. However, anthropic, the owner of cloud, developed a system that limits you to five hours a day in blocks of five hours and then a whole block of a week. 00:14:28:14 - 00:15:05:08 Unknown That is a pain in the butt, because when you are developing or creating something, you are most close to create something that you get excited and then you start accomplishing more. When you start doing that, you work more. That is a kind of a something that nobody tells. But the point about the gas tank is you have to be aware that you are going to run out of tokens when you and you, you have to make a plan when that happens that way, please. 00:15:05:09 - 00:15:34:22 Unknown So they give you five hours on the minute tokens. Yes. Accused man of usage. So it will depend if you are creating code or you are just asking it to greet something or to summarize something, and those are going to take a little bit of the token or devil developing will increase their usage. One of my favorite things that I do with Claude is I use it to teach me how to use other applications in the browser. 00:15:34:23 - 00:15:51:27 Unknown I have the Claude plugin, and if I don't know how to set up an email campaign on a new system that we're doing for someone, I'm like, teach me, right, who does that eat of tokens, right? So all of a sudden, after a few times of running out of gas, I was like, let me only do it once. 00:15:51:27 - 00:16:09:07 Unknown Let me learn. I recorded it, and then I went and did it myself, rather than have Claude finish that for me, because it's not worth the token usage if it's a simple task. And I learned I don't want to use my tokens for that, I want to use it for heavier workflows or tasks. Right. So that's what we mean by planning. 00:16:09:07 - 00:16:37:14 Unknown It's like yep. So yeah, that's I'm going to share my personal experience and the experience from my team in terms of like how to better strategize using these different tools. So Gemini is fairly cheap and we use it for graphs. So if there's an idea of a project, if there's something that we want to say, for example, there's like a proposal that we need to present to a client, we'll go through the most basic version of Gemini to get that initial draft. 00:16:37:14 - 00:16:55:27 Unknown And the beauty of it is that it is connected to Google Workspace, so I can convert that into a Google document that I can share with my team. We can start sharing some ideas, we can get some feedback, and once we have a good understanding of what we want to do and switch to ChatGPT, and then I maximize the thinking ability, right? 00:16:56:01 - 00:17:12:22 Unknown Because the document is already there and we were able to create a four shift in terms of the users. Right. So we have the draft, we use ChatGPT. And then we asked a bunch of questions, but we already have predefined what the criteria is going to be for that particular project. So that way we can maximize the tokens. 00:17:12:22 - 00:17:34:01 Unknown And then we're not spending so much capacity like, you know, computing capacity in terms of the kind of things that you will run into when you have no tokens, what do you do? Because I do it differently. How do you do it? Okay. Well, I use different ones okay. I'm always switching back and forth. But the trick that I could share is Gemini is definitely a must. 00:17:34:04 - 00:18:00:17 Unknown Also, the image generation and video generation on the provision of Google AI. They are really, really good. So I invite you to try it. But and also then chatbot classic that is only the the chat box. It will give you all limited talks. And that is pretty cool because you don't drown out. Yeah that is the in the opposite side. 00:18:00:17 - 00:18:28:22 Unknown Is Claude just talking to it. It will run out of talking. So that's why I don't like it. I agree, I do not chit chat industry start replicating the same thing. So I like cloud because it's pretty smart, but it's annoying to get out of talking. Yes. Yeah. I've recently heard a lot about rock and deep sea. Where would you guys. 00:18:28:24 - 00:18:58:24 Unknown Yeah, yeah. Where were those fallen under those categories? Okay. Deep sea, I believe it's almost unlimited. It's pretty cheap. It's one of the cheapest on the market. Comparable to the chat or. I think they are all competing to be the frontier, but Chinese are a little bit more. Maybe you have a point of view, but my my suggestion is to try it. 00:18:58:24 - 00:19:27:28 Unknown So if you like to try new technologies, you will start understanding and watching the type of answer that they give you. So I use for example, open code that is Ida to develop and use it for free to try. And then I put my and my developing workspace and then I start trying if it works properly, as they say. 00:19:27:29 - 00:19:36:20 Unknown And I found pretty good jobs. Any grok fans out there that want to. 00:19:36:23 - 00:20:01:20 Unknown But if I could just ask, yeah, please. I'm going to run this over to you. Would you have here one of the one of the important distinctions, I think, is for people to know is how comfortable are you, if the information you have and putting on these open brands, these you're feeding these machines all of your information? Yes. 00:20:01:23 - 00:20:51:01 Unknown And so as an enterprise solution, since we're in the chamber, since enterprise solution may rely on these, but they'll be behind an Amazon wall. And so it may be a little bit different in terms of training these eyes for your data sets. But there are also free ones that you can have on your desktop. So you can literally run an AI on your laptop, not connected to the internet, and still have the power of utilizing your own databases and not being put out there for somebody else to figure out because there are failed, serious failed cases of people putting enterprise problems on the open, and then other people being sufficiently brilliant enough to pull it 00:20:51:01 - 00:21:18:23 Unknown out and go, wait a minute into these guys secrets. So just a heads up, there's the enterprise solution that's available. And then there's also an open solution if you're concerned is not that great, you're doing that. And I think if any of you are at the enterprise level, then we should sidebar that for like with someone like you, because it's such a different setup than those of us that are small business owners and just trying to get our arms around how to work on the day to day stuff, you have to create on your own. 00:21:18:24 - 00:21:37:13 Unknown What's up? Is that something you have to create on your own? Develop on your own? Just put your hoops to a different location. It's like yeah. So yes. So yes, like a mini sandbox in a way. Yeah. It's a little more complex. I don't want to, I want to, I want to make sure we stay away from the enterprise stuff just for now. 00:21:37:13 - 00:22:08:24 Unknown But again, if anybody has questions on the enterprise, please write it down and we can plug into one of the experts when we open up into the workshops. Okay. So I think the one thing I want to say with Google and Gemini is if you're not aware of notebook LM, please write that down, because notebook is very powerful and I don't find a lot of small business owners using it yet, so I wish I had written it on the list, but it popped out of my head in the time that I did this. 00:22:08:24 - 00:22:34:02 Unknown So, okay, I think we talked about the upgrades here. We talked about gas and so let's keep going. I'll put this back up later. Again, if you want to come chat office hours and brainstorm, let me know. And through the chamber I open the door to my office hours with you guys any time. So with that being said, who wants to give us some post-it notes, please? 00:22:34:04 - 00:22:39:10 Unknown Let's see what you got. Let's see the questions. 00:22:39:12 - 00:23:09:09 Unknown You mentioned. The context feed of some context. Are there any safety rails that we should put in place or. Absolutely, absolutely. So context one bucket. Other questions about Salt tokens and a like Artemis trying to do and just for me but I'm very new to these so I'm learning a lot and like tokens relate to monetization by the the creators of the app or the, the AI. 00:23:09:10 - 00:23:28:19 Unknown Some swimming and at some point it's like, okay, you want more tokens because it translates to time. You can monetize it and be like, okay, I believe for those tokens that I paid for for more time with AI so I could create or go faster or whatever. Is that how this is going? That's a great topic resource. Yeah. 00:23:28:20 - 00:23:47:25 Unknown If one of you guys want to wants to take that because there's great ways to actually save, especially Claude, on how to actually make it so that you're not completely sucking out that time. So if you want to take that one, I think that's a great one. So we'll do that context. Any other big buckets that we want to separate into? 00:23:47:28 - 00:24:04:12 Unknown I think I'm liking that sort of resource management. But like co-working between them. So like what do I need to ask ChatGPT to give me like me files, but like, what do I need to put in that indie file so that I can take that to Claude and continue? It's a little bit more robust or pull it to somewhere else, like co-working between them. 00:24:04:16 - 00:24:24:22 Unknown Perfect, perfect. Certainly I was out to the resource management piece for comparison. Okay, mind some more of a general question. Also, how do you encourage people to manage the changing models and. You take that one? 00:24:24:25 - 00:24:29:16 Unknown In my personal experience. 00:24:29:19 - 00:24:53:05 Unknown And that is an important part to experiment with AI. So the point about that is a with cloud, you will realize it goes so fast as you really know you are an expert. Or that was when fable came out like Whale or Soul. Yeah. Now yeah is kind of. So it's a great question. I just want to make sure everybody understands the question itself. 00:24:53:05 - 00:25:22:17 Unknown So everybody knows that there's models that get released that yeah, everybody knows about what is a model and the frontier that nowadays we have on on. Okay okay okay. That is separate. So fable it was a recent model of clock. Cloud is another AI of anthropic. The the what we call a soul was the latest one of chat. 00:25:22:19 - 00:26:07:28 Unknown And recently they show up with Astra. So any of those models consumes more and more and more computing power. What it translates is more computing power in less usage. You have. So what I'm going back to your question is think about it. For example, if you're going to use Astra for the thinking model, like maybe flying and the whole stuff, the whole stuff, I mean, the plant, the whole creative plant, then they start switching models to less intelligent are less consuming tokens, especially if you're in a budget. 00:26:08:03 - 00:26:30:17 Unknown So the chance. Yeah. What's your name? Robert. Robert. I think for me, it's be aware that they're there because like the last GPT, when I was busy, it kind of snuck in on me and I'm chatting away and all of a sudden it's like, I'm going to use work to execute this document for you. I'm like, whoa, whoa, whoa, whoa. 00:26:30:19 - 00:27:01:28 Unknown So I went and looked up. I'm like, oh no, absolutely not. You're going to eat up my tokens, and I don't want you to eat up because I don't like how GPT creates documents for me. Right? So I'm like, no, stay in chat and let's finish thinking. Right. So I love the question because you're in charge of your AI, so don't let it just switch models on you or push you to use those models without understanding the capacity that it's going to eat up. 00:27:02:01 - 00:27:28:12 Unknown When you mention models, is that like the different abilities it has, like deep thinker and like web document creation, image creation. So they just like another feature to it is that no, no not necessary. No, it's not yet. For example, in 2015 you have Luna, Terra Soul and Astra. Okay. All of those models will be capable of do everything. 00:27:28:14 - 00:27:59:21 Unknown However you will found, you will find in any any of the models different wave ways of thinking and a large amount of context that you can feed in. So Luna has the smallest amount of context that you can take inside. Astra is the biggest one. So more context, more usage. And to these do they access different databases. Is that why they think differently or. 00:27:59:22 - 00:28:41:05 Unknown No they they don't. It's about they computing power computing power which is why they eat more tokens because there's more. And perplexity, which I used to love for research, has really developed its token chewing ability recently. So I used to do a lot more brainstorming in perplexity. And recently I'm back at GPT brainstorming, and then I bring it to perplexity to say, please verify, confirm the data, confirm right the sources, and find me any gaps in this competitive analysis in this market research. 00:28:41:05 - 00:29:08:17 Unknown So I bring it to challenge me rather than start it from scratch because it chews up so many tokens. I have to manage to that and the cost of my projects, right. So I want to make sure we have time to separate into groups. So I have context, I have usage and then is anybody. And so I go around the room and understand what business everybody is in so that we can get a sense for who's in the room. 00:29:08:20 - 00:29:24:22 Unknown Alejandro I'm from marketing and nonprofit organization. Great. But I mean the safety purple texture industry. Fantastic. I'm Kevin. 00:29:24:24 - 00:29:42:04 Unknown I'm I'm interesting entrepreneur. Okay. I'm I'm with Kevin too. And with caps and I'm personally also an artist, so I'm on the year to society. Yeah. Look at that face pop up. You guys have to talk. 00:29:42:07 - 00:30:15:29 Unknown Yeah. Financial literacy I'm Edgar. Fantastic. Great. I'm Brian, I'm with T-Mobile. Nice to meet you, Brian. Chris. With to be where cybersecurity is. Great. And Robert on my developer and I focus in on cash flow management for individuals and businesses. Yeah. All right. I'm Mary MLG advisors. And our Wayne business is helping businesses save money on our risk free basis. 00:30:16:01 - 00:30:39:27 Unknown Nice. I'm going to talk about myself. So I have problems moving. So understand how to make a booking bill favorable projections, etc.. That's what you do for small businesses. Great. I want to talk to you to. 00:30:39:29 - 00:31:09:16 Unknown Name in Indian Creek AI would do AI business transformation advisory and and business automation through a I'm your hand. I don't know if I know as well. So in the food industry I'm older and I'm in content production. So creative operations. Great great great great. So there's some entrepreneurs. There's some heavy techie guys that I would love to glue together because you guys can definitely have those arguments. 00:31:09:16 - 00:31:34:19 Unknown And then there's more of the creative side of the AI and how it's facilitating work. Right? So why don't we separate into those three groups? Do you want to take the kind of creative facilitation, GPT and all that stuff? I'll do context and then you can take the techie guys. Does that sound good? Yeah. Great. And I would love to. 00:31:34:20 - 00:32:00:18 Unknown So we're here to talk about technology and the great tools that we have available and so on. This is strategy for interpreters something that's something that maybe you can address. Yeah absolutely. How many of you. I think what's maybe separate. So how many of you are using AI to question yourselves, to question your strategy, to question whether or not I know you don't to. 00:32:00:21 - 00:32:35:17 Unknown To question how you're approaching your business, because that's one of the big things like have it interview me that I don't see a lot of people doing. So is there any interest in diving into great. I will add something to that. Yeah. We have a blog on Lean Foundation, and recently Alejandro wrote an article about metacognition. Metacognition is the ability to understand yourself and to question yourself. 00:32:35:20 - 00:33:06:15 Unknown With AI, we have to do it once and again because our results not always are the perfect ones. So we have to think what we are doing because you got that result. So improving that and having the metacognition with ourselves, it helps us to improve what we are turning to AI to get a better result. Perfect. Do you want to put your blog up on the screen really quick so that they can see it? 00:33:06:15 - 00:33:33:07 Unknown Do you want to put it up just so that they can see it? Great. Okay, so it sounds like we have three groups strategy and planning, context and then tech. We can do the artistic kind of creative side. And that for me is not just art right. It's content creation. And maybe we can sit that with context too, because again, the context you give it is the guardrails that it's going to follow. 00:33:33:08 - 00:33:57:09 Unknown So does that sound good. Is there anything that we haven't covered that you're like, I really want to ask the specific question if it's possible. I know you have a camera here. Yeah. Could you capture potentially someone who is willing to share their best trick using AI? You know, because I got something that works for me all the time. 00:33:57:14 - 00:34:21:26 Unknown Yeah, absolutely. So first of all, come up here and tell us. And then I think that's a great idea. Let's go ahead and share our top tips. We can do that now and then break out into rooms. And if we run out of time then we've got all the best tips already done. Go for it. Okay. My name is Robert and I'm challenged, you know, using AI because I'm a curious person. 00:34:22:00 - 00:34:50:14 Unknown And so I create avatars to manage. So you can have like four avatars in those spaces. Be somebody different every time. But my biggest, biggest breakthrough was when I start a session, I say, start recording this session and give me simple steps before moving to the next step. So they way up at the end of it, I say, and here's the magic word resolved. 00:34:50:17 - 00:35:12:28 Unknown AI loves that word because it considers the the whatever question you ask as complete. And so when you get to the end, you have a transcript of all the communications that you have. And you mentioned challenging with pulling that information off. It will. You could say I want a docs doc file or MD five. I'm really glad you said that. 00:35:12:28 - 00:35:27:27 Unknown So does everybody know what. No. You can keep it. What an MD file is. No. Okay. I'm so glad you brought this up. So do you want explain it? 00:35:27:29 - 00:35:51:05 Unknown No. Oh, do you want to explain it? Let me explain it. Okay. It's really straightforward. So we're used to think about. No, it's not even I'm not even going to get technical. Right. Remember the old school days of txt files which were these like really ugly text files, right? I mean this reminds me of like DOS programing. Like it's really the MD file is a document that AI reads faster. 00:35:51:05 - 00:36:27:18 Unknown So rather than downloading your document that you're going to feed to, AI is a doc in Google. Everyone now has download as an MD file and it just takes up less gas. It uses less tokens because it just reads it better because it's just got less junk in it. Really, it's the best way to do it. So if you can upload an MD file to feed your AI information instead of a dot doc simply because it processes it faster, the best comparison would be if you feed a PDF to the AI, it will consume more time. 00:36:27:19 - 00:36:53:20 Unknown Yep. If you if you feed an MD, it will take and less fun and you'll see the time just you convert a PDF or X or whatever or whatever into you can do it. But the problem is it will still consume it. Yeah. I can start with the kids from two MB and put that into projects, or in your memory of your project for them. 00:36:53:28 - 00:37:26:04 Unknown Yeah, the only thing. Yeah. So the only warning on that is if you're giving it a PDF, because this is one of my tricks. Right. So for content we do content development for our customers. And what we do is especially for small business owners that can't afford designers and cool fancy brand people. Show me something you love. So if you're showing it a PDF because you like that design and you want it to create something similar, then you don't want to transfer it out of that design. 00:37:26:04 - 00:37:47:15 Unknown You want to actually upload that. So the intent of usage is important before you make that decision. But when you can, please use the download an MD file option to inform your AI. So I'm so glad you brought that up because I didn't put that up there. I need to add that to the presentation to be useful to demonstrate how to do that. 00:37:47:19 - 00:38:07:23 Unknown Yeah, we can do that. We'll do that in one of the workshops and the resource. Yeah, because that's one of the big ones there. Yeah. Who wants to give the next big tip. Okay. So I was just responding to this so. Well come up here anyway. Okay. You're going to respond and then give us your tip. No problem. 00:38:07:25 - 00:38:29:13 Unknown So what a great things that the MD files are used for is skills skills creations. How many folks are feeling the skills. So clogs and skills managed using skills and complexity using skills. So the skill is the package of instructions to do an operation and so that in the file the markdown file is when it uses. That's what they're talking about. 00:38:29:13 - 00:38:48:28 Unknown It is fast efficient, and it gets the job done with all the process, procedures and outputs you looking for. Give a tip on how to create skills. So I've signed coded right. So I've talked to the AI. I use cloth the most. And I say this is what I want to do right. I tell it what I want to kind of process. 00:38:48:28 - 00:39:06:13 Unknown I want what kind of outputs I want inputs and outputs. Now, once I get it to do what I want, right is repeating that process. Then I turn it to create the skill. And so to create the marginal file and then save it as a skill. And then I can do and claw. You can do the slash and bring the skills in. 00:39:06:13 - 00:39:40:05 Unknown You can invoke that skill and then it starts to do that. So if you're doing a repetitive task like for example for the chamber where's Emiliano? We want to put more awareness posts into our Instagram. Simple white space. Easy to make. I don't want to use our valuable designer time for that. So once I see that the AI I'm using can create that post multiple times, I upload an MD file with the information. 00:39:40:05 - 00:40:06:16 Unknown I create a skill that's called awareness Post, and it can then replicate that over and over again. And I'm not telling it every time to do that for me with different post, but it would be the same post. It's the same post type. So. Right. So it has to be the same post type for that to work. So you may have different post types that you create a skill for right. 00:40:06:18 - 00:40:20:17 Unknown And now you can batch process these things and save yourself that Canva time of like doing these little things. Save that again for the ones that you really need to spend time on. And that's that time management. Thank you. Okay, so let's split up.
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